N
SaaS·Studio 000·Acquired·Founded 2021
Northlight
Real-time analytics for e-commerce brands. Acquired by [Buyer].
ARR at Exit$0M
Brands Served0
Time to Launch0 weeks
OutcomeAcquired 2023
// How It Started //
Northlight was a real-time analytics platform built for DTC e-commerce brands. Acquired in 2023 after reaching $2.4M ARR in 14 months.
// The Problem //
The pain point we identified.
E-commerce brands were flying blind — relying on delayed Shopify analytics and Google Analytics that couldn't track the full funnel. Real-time decisions need real-time data.
E-commerce brands were flying blind — relying on delayed Shopify analytics and Google Analytics that couldn't track the full funnel.
Real-time decisions need real-time data..
// How We Built It //
From zero to product.
We built a streaming analytics pipeline that gave DTC brands sub-second visibility into revenue, traffic, inventory, and campaign performance. One dashboard. No SQL required.
Tech Stack
ReactPythonClickHouseKafkaAWS
Research & Validation
MVP Build
Beta Launch
Scale
// Results //
Where we are now.
$2.4M ARR in 14 months. 620 active brands. Acquired by a major e-commerce platform in 2023.
$0MARR at Exit
0Brands Served
0 weeksTime to Launch
Acquired 2023Outcome
“Northlight was the first analytics tool our entire team actually used. Every single day.
Tyler Knox · CEO, Heritage Supply Co.
// See More //