Sonder
Customer onboarding flows that actually convert.
Sonder provides a no-code builder for customer onboarding experiences. Personalized flows, A/B testing, and analytics — designed to turn signups into active users.
The pain point we identified.
SaaS companies lose 60-80% of new signups within the first 7 days. Most onboarding is an afterthought — a few tooltip popovers and a getting-started email. The result: massive churn before users ever see value.
From zero to product.
Sonder gives product teams a visual builder for onboarding flows — personalized based on user role, plan, and behavior. Built-in A/B testing and conversion analytics show exactly where users drop off and why.
Research & Validation
MVP Build
Beta Launch
Scale
Where we are now.
12K active users across 340 SaaS companies. Average customer sees 28% improvement in Day-7 activation. Processing 4.2M onboarding sessions monthly.
“Sonder showed us that 73% of our trial users were getting stuck at the same step. We fixed it in a day. Activation jumped 31%.
Priya Sharma · VP Product, DataStack